PROJECT TYPE
Product Concept Development
ROLE
UI Design
Product Ideation
AGENCY
Wunderman Thompson
WOOLWORTHS GROUP
THE DIGITAL FUTURE OF PETS
Increasing engagement and expanding opportunities.
Woolworths Group, one of Australia’s largest retailers, came to us to determine if there was opportunity to create deeper engagements and increase their customer base. The client saw an opportunity to develop a white-label platform that the group could use to diversify their product and service offering across different verticals.
Dynamic data capture formed the basis of a hyper-personalised experience.
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Commerce solutions tailored to you and your pet's needs.
Unique profiles would be created based on tailored questions, creating a specialised mixture of commerce, content and community. Smart subscriptions took the hassle out of reordering and allowed users to subscribe, set and forget.
Rewards for interacting and engaging would create a powerful gamified community. Points earned could be used to redeem products and services, keeping users engaged and creating active brand ambassadors.
