PROJECT TYPE
Responsive Web Design
ROLE
Lead UI Designer
AGENCY
DIJGTAL
IN THE WILD
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LINDE MATERIAL HANDLING

Enabling the power of choice

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Raising the online presence to a whole new level above all other competitors.

Working collaboratively with multiple stakeholders and development teams located across Australia and beyond, I led the design for Linde's migration to a new CMS platform. To support their shiny new site, I also created and grew a design system chock-full of fancy components, modules and page templates, packaging everything up in a slick new look and super-smooth user experience.

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Over 300 pages of new, refreshed and comprehensive content, with a fresh design system to boot.
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An innovative and immersive marketing platform

3D product scans and a completely reworked information architecture allow Linde customers to browse through each feature-rich forklift quickly and easily.

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Image by Karsten Winegeart
UI DESIGN  |  PRODUCT IDEATION