We've all heard the same tired excuses - 'My changes won't have any impact', 'It's too late to make a difference'... the list is exhaustive. The world spends hundreds of billion of dollars on fossil fuel subsidies every year, but if the human race is to survive, priorities need to shift.
In partnership with the United Nations Development Program (UNDP), Wunderman Thompson developed a campaign supported by an interactive online experience, showcased at the 2021 United Nations Summit. My role was to design a website to showcase the unique initiatives and content created as part of the Don't Choose Extinction campaign.
ROLE
UI Design
TYPE
Website Design
AGENCY
Wunderman Thompson
02 FEATURED
United Nations
What's our excuse?
The dinosaurs had one in the form of an asteroid, but we don't. The aim of the website is to inspire the world to move from apathy to action by allowing users to click into each excuse that threatens our survival, pictured as asteroids looming above the earth. Within each they will find information to debunk that excuse, and tools to provide direct action.
A digital ecosystem that prompts reflection
Emotive copy and strong visuals come together to make an impact that forces the visitors to stop and consider the world around them.
By providing a clear link in between the problem and targeted resources to address it, visitors are inspired to take action and become active participants of the climate crisis conversation.
