CFD trading is enough of a learning curve, without having to deal with jam-packed interfaces chock-full of industry jargon, thousands of data points and market-based time-crunches. Taurex is a fresh new trading brand looking to make trading simple for beginners, while being powerful for experts.
DIJGTAL worked with Taurex to craft their new brand, launch it into market and design a new & engaging platform that tackled the complexities of CFD trading. My role was to take the foundations of the fresh new brand, determine how it applied to an app product and work with our design teams to catapult the vision into a reality.
04 FEATURED
Taurex
Standing out in a busy market
The trading industry is fast-paced, ever changing and in a constant state of growth. Standing out amongst the thousands of trading brands is a huge challenge, but it all comes down to the product; sure, it needs to look good, but above all else it needs to be intuitive to use and a high-performing ecosystem that people want to come back to.
Through thorough exploration of the myriad of ways in which the new Taurex brand could be represented through such a product, we landed on a visual language that feels modern and inviting, tested across features with usability baked into its core; a far cry from the crowded, stale and typically corporate interfaces found within the market today.
Design that flows across audiences and platforms
It's one thing to design a beautiful product, but ensuring it resonates with users is another. Taking insights from a rigorous testing stream, we continually evolved the design of the interface to ensure it was smooth, relevant and enjoyable for all user types.
Expanding the Taurex ecosystem into the web space, we created a cohesive yet distinct website that would house all the foundational information about the product, the business, and the ins-and-outs of the market, with a complete design system to boot.
