With a stale brand on a dated platform, Challenger were in the market for a revamp that would bring them back to the top of the game. As part of the project team at DIJGTAL, my role was to define how the new brand applied visual across the digital space and lead our teams in rolling it out across the new platform.
06 FEATURED
Challenger
Fresh, but relevant
Refreshing a website with an elderly user base can be tricky; the new experience needs to feel welcoming and familiar, yet a lot of work was required to bring the website into the modern day. By experimenting with different ways to apply the brand to figure out what resonates, we landed on a welcoming, modern, scalable approach that could adapt across audiences.
Enterprise design for the everyday
Once the visual direction was established, we rolled this out across a huge suite of pages, templates and tools, creating a cohesive ecosystem.
Challenger is an ever-evolving platform, so to aid in this continual growth we wrapped everything up in a design system that allowed for fast scaling.
