Breaking down our monster plastic problem with HP.

PROJECT TYPE

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Responsive web design

Digital & OOH campaign

Activation

ROLE

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UI Design

Art Direction

CREDITS

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Agency:

Wunderman Thompson

VIEW WEBSITE

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A report by HP and Planet Ark found that when it comes to environmental sustainability, Australians rate marine plastic pollution as their top concern.

HP has been committed to reducing their footprint for 25+ years, creating sustainable ink and toner cartridges from recycled materials and breaking them down after use through a closed-loop recycling process. To bring attention to our monster plastic problem and HP’s efforts to reduce it, we developed an awareness campaign and two websites based on a virtual and physical 4 metre high beast made out of plastic to personify the problem.

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PHASE 1

A staggered approach

Prior to the reveal of our plastic pollution beast, we created an educational website to support our teaser campaign. Visitors to the website could interact with images of sea life to learn about the impacts of pollution on the marine environment, driving engagement through discovery and learning.

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PHASE 2

Revealing the beast

Our 200kg, 4m high beast activation was made from over 2,400 plastic bottles and was displayed at Circular Quay and the Maritime Museum in Sydney. In the second phase of the website design and development, visitors could interact with a 3D model of the plastic beast. The Beast was designed specifically to engage the public with the environmental cause it represents, which allowed us to use it as a interactive medium to help educate the public on the impacts of plastic pollution.

To find out more, please get in touch.

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