PROJECT TYPE

Responsive Web Design
Brand Development

ROLE

UI Design
Branding

AGENCY

Wunderman Thompson

IN THE WILD

Navigating the complex issue of elder abuse in Australia.

Compass is a focal point for elder abuse prevention for the benefit of all Australians. It’s an important resource for raising awareness and guiding action to end elder abuse. In partnership with Elder Abuse Action Australia (EAAA), Compass was created to shed light on the growing social issue of elder abuse and simplify the process of connecting people to services and information.

Knowing which way to turn for help can be hard; which is where our work comes in.

Providing help on all aspects of elder abuse, spanning understanding, prevention, response and support.

It is essential that Australians of all ages and abilities can easily access the information on the Compass platform, so accessibility and ease of navigation were crucial.

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As well as creating Compass as an online initiative, we also created a brand website that houses relevant tools and information to help people looking to promote the work that Compass does. The brand site was thorough and delved into the brand story, aiming to help Compass employees and content creators become familiar with how they can leverage the brand to help the individuals and communities that need it. It also housed resources and templates for media and social kits, providing a one-stop-shop for all affiliates of the platform.